DAZN Uses Chelsea Fans to Promote FIFA Club World Cup Coverage

London, England – May 18, 2025 – DAZN, a sports streaming service, recently released a video testing the football knowledge of Chelsea fans outside Stamford Bridge. The video, which promotes DAZN's coverage of the FIFA Club World Cup, features short interviews with fans, asking them to identify a fake Chelsea player from a list. The responses varied, with some fans correctly identifying the imposter and others making humorous mistakes. One fan, Scott, confidently stated, "It's the first one, Scott Sinclair!" while another fan correctly identified the fake player, showcasing their knowledge of the team. This lighthearted approach successfully engages fans and promotes DAZN's comprehensive coverage of the tournament. The video highlights DAZN's innovative marketing strategy, using fan interaction to increase awareness and engagement. The success of the video suggests a potential trend for sports broadcasters to leverage fan participation in their marketing campaigns.