Belarusian Store Uses Humor and Memes to Tackle Hangovers in New Ad

A Belarusian online store, delo_vkusa.by, known for home brewing supplies, used a humorous approach in their recent advertisement to address the common issue of hangovers. The video, featuring a presenter with a distinctive style, employed memes and visual gags to promote their products as a means to prevent hangovers. Although the approach is unconventional, it reflects a trend in digital marketing. The video's lighthearted tone and reliance on visual humor might appeal to younger audiences but lacks the depth for a comprehensive news report. The method of advertising, however, could be analyzed as part of a broader study on marketing strategies in Belarus.