Nostalgia Sells Sweets: Kharkiv Dessert Delivery Uses Childhood Memories in Marketing

Kharkiv-based dessert delivery service, "Доставка солодощів з Харкова♥️," uses nostalgic imagery to promote its sweets. A recent short video featuring pink cookies with white icing has gained some traction on social media. The video, posted by the account "dessert_kharkov" on May 15th, 2025, features close-up shots of the cookies and asks viewers if they remember similar treats from their childhood. While a simple advertisement, the video's nostalgic appeal highlights the power of marketing through shared childhood memories. The company's Instagram account, linked in the video description, provides further information about their services and product range. The success of this short, visually appealing video suggests a potential trend in using nostalgia to promote food products online.