Beauty Influencer's Honest Review Highlights the Challenges of Securing Brand Deals

US-based beauty influencer Dina (@dinameetsworld) recently posted a video review of NYX Professional Makeup's Smoochy Matte Lip Balm. In the video, Dina praises the product's texture and color, but also expresses frustration at not being included in NYX's PR campaigns, despite seeing the brand send products to other influencers. "I saw y'all sent like 27 different shades to all these other girly's and you forgot me," she states in the video. This highlights the competitive nature of influencer marketing and the challenges faced by smaller creators in securing brand partnerships. Dina's video has garnered 347 views in less than a day. Her review, while focused on a single product, provides insight into the broader dynamics of the beauty influencer industry.