Dinamo Minsk: Hockey Games Become Family Festivals

Dinamo Minsk transforms hockey games into family-friendly events. Minsk, Belarus – Dinamo Minsk hockey club has implemented a new initiative to make its games more than just sporting events. The club has created a pre-game atmosphere filled with entertainment for all ages. This includes live music performances, art exhibitions, and interactive activities for families. Oleg Antonnenko, First Deputy General Director of HC Dinamo Minsk, stated, "It's more than just hockey; it's a large-scale project to provide a complete experience." The initiative has seen a significant increase in fan attendance, with families arriving hours before the game to enjoy the various activities. This approach not only boosts attendance but also strengthens the club's connection with the community and promotes a positive image of the sport. The success of Dinamo Minsk's initiative offers a valuable model for other sports organizations looking to increase fan engagement and create a more inclusive atmosphere.