From 30 Bikes a Day to a Thriving Business: How a Barcelona Mechanic Mastered Digital Transformation

A bicycle mechanic from Barcelona has successfully scaled his business by creating and selling online tutorials and using cross-selling strategies. José Elías, co-host of the BLV Podcast, states, "This is a fantastic example of how traditional businesses can leverage digital tools for growth." The mechanic, who previously repaired 30 bicycles daily, now operates a larger store and sells his expertise through online courses. This innovative approach demonstrates the potential for digital transformation in various industries. The success story offers hope and inspiration to other entrepreneurs seeking new revenue streams and business expansion opportunities.