Yoga Studio's Smart Marketing: Events Build Community, Grow Brand

Born Living Yoga: How Events Build Community and Grow Your Brand Born Living Yoga, a Spanish yoga company, has found a unique way to expand its reach and build a strong community. In a recent interview on the BLV Podcast, the founders revealed their multi-pronged marketing approach. They combine targeted niche marketing with engaging in-person events and a dynamic online community. "We've measured that a significant percentage of our clients are drawn to us through yoga-related activities," one founder explained. "But we also have many who engage with our brand for other reasons." Their strategy includes leveraging major events like International Yoga Day to boost brand awareness and foster stronger connections with their audience. This approach goes beyond simple advertising, creating a sense of community and shared values. The company's success demonstrates that a holistic approach to marketing, combining online and offline strategies, can lead to significant growth and lasting customer loyalty. Their commitment to community building sets them apart in a competitive market.