From €1M to €4M: How Born Living Yoga Mastered the Pandemic E-commerce Boom

Spanish e-commerce thrived during the pandemic. Born Living Yoga, a yoga apparel company, exemplifies this success. Their founders, interviewed on the BLV Podcast, detail how they increased revenue from €1 million in 2019 to over €4 million in 2020. Key strategies included a strong online presence and collaboration with influencers like Ffitcoco. "The COVID-19 pandemic was very good for many people and very bad for many others," one founder noted, highlighting the contrasting impact on different sectors. Their story serves as a case study for businesses seeking resilience and growth in uncertain times.