Disney's Localized Marketing: Lilo & Stitch Charms Italian Audiences on TikTok

Disney Italia's TikTok campaign for the live-action Lilo & Stitch movie is a clever blend of cultural relevance and audience engagement. The short video, released on May 25th, 2025, uses clips from the film and features Stitch speaking Italian. The emphasis on 'ohana' (family) resonates with Italian family values. "Tutto questo è Ohana," the video description states, highlighting the film's core message. This localized approach is a smart strategy to connect with the Italian market, according to marketing experts. The video's success on TikTok, with thousands of views and hundreds of likes, demonstrates the effectiveness of this targeted marketing campaign. The use of short, engaging clips and the clever use of Italian language creates a memorable and effective advertisement.