Disney's "Lilo & Stitch" TikTok Campaign a Resounding Success

Disney Italia's TikTok campaign for the live-action "Lilo & Stitch" movie has been a resounding success. The short, engaging video, featuring scenes from the film and set to music, has garnered over 113,400 views and thousands of likes and comments in just a few days. The video's popularity speaks volumes about the anticipation surrounding the film's release. "Chi ha bisogno di una cassa quando hai Stitch!" the video's caption exclaims, highlighting Stitch's role in the movie. The use of TikTok demonstrates Disney's savvy approach to reaching a younger demographic. The campaign's success suggests a strong opening weekend for the film, and it serves as a case study in effective social media marketing.