Disney+ Uses "Moana" Magic to Boost Streaming Numbers

Disney+ Leverages "Moana" Nostalgia in New Short Video Campaign Italy - A new promotional video for Disney+ has surfaced, cleverly utilizing scenes and music from the popular animated film "Moana." The short, vertical video, released on June 8th, 2025, showcases visually striking moments from the movie, aiming to attract viewers to the streaming platform. The video's concise nature and use of iconic imagery from "Moana" are key elements of its marketing strategy. The use of popular hashtags such as #disneyplus and #vaiana further amplifies its reach on social media. A representative from Disney Italia stated, "We wanted to create something short, memorable, and visually captivating to remind people of the magic of Moana and encourage them to stream it on Disney+. " The campaign's success will be measured by its impact on Disney+ subscriptions. The use of nostalgia and visually appealing content is a common strategy in modern marketing, and this video serves as a good example of its effectiveness. The positive response to the video so far suggests it may be a successful addition to Disney's marketing arsenal.