Disney's Stitch ASMR TikTok Drives Lilo & Stitch Movie Hype

Disney's Lilo & Stitch Live-Action Film Uses TikTok ASMR to Drive Box Office Success Italy is buzzing with excitement for the release of Disney's live-action adaptation of Lilo & Stitch. To generate excitement, Disney Italia employed a unique marketing tactic: a short, ASMR-focused TikTok video featuring the film's titular character, Stitch. The 27-second video, uploaded on June 10th, 2025, has already accumulated over 17,000 views and nearly 1,000 likes, showcasing the effectiveness of this targeted approach. "This ASMR is brought to you by Stitch. Enjoy the relaxation (?) Lilo & Stitch is in theaters now." wrote Disney Italia in the video's description. The video's success highlights the growing importance of short-form video platforms in film marketing. By capitalizing on popular trends like ASMR, Disney has managed to engage a younger audience and generate substantial buzz for the film's theatrical release. The strategic use of hashtags also contributed to the video's wide reach. The positive response suggests that this innovative marketing approach could influence future film promotional strategies.