Simple Skincare Routine Goes Viral: The Products and Trend Behind It

Simple Skincare Routine Gains Popularity: A Look at the Products and Trend A short video showcasing a straightforward skincare routine has recently gained traction online. The video, posted by 'doseofdevy' on May 31st, 2025, features a young woman demonstrating her routine using products from INNBEAUTY PROJECT and Vanicream. The routine includes cleansing with Vanicream Gentle Facial Cleanser, applying INNBEAUTY PROJECT's serum and moisturizer, and finishing with Avène thermal spring water. The video's popularity, with over 17,000 views in less than 24 hours, highlights the current interest in accessible and effective skincare solutions. "It's really simple," says doseofdevy in the video, emphasizing the ease of her routine. The video's success suggests a growing demand for quick and straightforward skincare tips that utilize readily available products. The video's popularity reflects a broader trend towards accessible and easily replicable skincare routines. The use of well-known brands also contributes to its appeal, making it easy for viewers to find and purchase the products featured. The simple, yet effective approach demonstrated in the video is likely a key factor in its rapid growth in popularity.