How to Amplify Brand Purpose with Influencer Marketing I Traackr
Influencer marketing experts at Dove, Maybelline NY, and Beauty Independent share best practices for building a value-driven influencer marketing pro…
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Dove Campaign Highlights Impact of Anti-Aging Skincare on Young Girls
Dove's new video highlights the growing concern of young girls being exposed to adult anti-aging skincare content on social media. Dermatologist Dr. Marisa Garshick and body image expert Professor Philippa Diedrichs discuss the negative impacts of this trend, emphasizing that young skin doesn't need anti-aging products. Professor Diedrichs states, "It's creating a social pressure for them to use unnecessary skincare regimes before they've even grown up." The video provides several practical tips for parents, including avoiding anti-aging ingredients on young skin and helping children focus on the functionality of their skin rather than just its appearance. Dove promotes a message of body positivity and encourages parents to help their children have fun and express their true selves. The campaign, #TheFaceOf10, aims to protect young girls from unrealistic beauty standards.
