Poppi Soda's Viral College Campus Giveaway: A Successful Influencer Marketing Campaign

A recent marketing campaign by Poppi soda saw a student influencer, Drink Poppi, distribute free samples on a US college campus. The event, filmed and shared on social media, generated significant views and engagement. One student commented, "It was so fun! I got a free Poppi and it was delicious." The campaign highlights the use of social media influencers to reach niche demographics. This strategy appears effective, generating positive brand awareness and engagement.