
El cartel de esta cafetería es toda una declaración de intenciones contra el ma…
Que comience la guerra.
In a bold statement that has resonated across the global coffee community, acclaimed barista Dritan Alsela has taken a firm stance against the popular green tea beverage, matcha. His latest video, widely circulated on social media, showcases his coffee establishment with a clear "NOTICE: MATCHA DRINKERS NOT PERMITTED. THIS IS A COFFEE ESTABLISHMENT. RESPECT THE BEANS." sign prominently displayed on the entrance.Inside the cafe, Alsela, known for his dedication to coffee artistry, is seen thoughtfully enjoying a cup of coffee. A smaller, more direct sign on the wall reads, "F**k Matcha," leaving no ambiguity about the establishment's purist philosophy. The video concludes with a serene shot of an outdoor balcony, inviting patrons to enjoy their coffee in a tranquil setting.While some might view the signs as provocative, Alsela's followers and many coffee aficionados have praised his unwavering commitment to coffee culture. The video has sparked conversations online about the growing trend of specialized cafes and the passionate beliefs held by their proprietors. This lighthearted yet firm declaration highlights a unique approach to branding and customer experience in the competitive beverage industry.
Que comience la guerra.