Deserting Duolingo: How Duolingo Fumbled Gen Z
The end of an era (and my Duolingo streak).
Duolingo's mascot, Duo, escapes from the office in a viral video. The short video shows two employees reacting to Duo's escape, adding a humorous element to the situation. The video has gained significant popularity since its release on October 7, 2021, garnering millions of views and shares. A spokesperson for Duolingo stated, "We don't comment on the escapades of our beloved mascot." The incident highlights the creative marketing strategies used by companies to engage their audience. The video's success suggests that unexpected and humorous content can be very effective in viral marketing.
The end of an era (and my Duolingo streak).