Ibadan Vendor's TikTok Success: How Toilet Gel Fragrances Conquered Nigeria

Ibadan's vibrant small business scene is showcased by DUPSY interiors, a home goods vendor who uses short-form video marketing to promote their products. Their recent video, featuring toilet gel fragrances, highlights the entrepreneurial spirit and innovative marketing strategies used by local businesses in Nigeria. The video's success in reaching a wider audience through social media demonstrates the power of digital marketing for small businesses. 'It's a simple way to reach customers nationwide,' says the owner, while showcasing the product's ease of use and effectiveness in freshening up bathrooms. The video, although primarily an advertisement, offers a glimpse into the daily life and challenges of small business owners in Nigeria.