Nigerian Small Business Booms with Online Clothes Hanger Sales

Ibadan-Based DUPSY Interiors Thrives with Online Sales of Durable Clothes Hangers DUPSY interiors, an Ibadan-based home interiors and household items shop, is proving the success of online sales in Nigeria. Their recent video promoting single-pole clothes hangers highlights their business model: "We deliver nationwide," says the vendor in the video. The hangers, priced at 21,000 Naira, are described as "very strong" and have a 35kg weight capacity. The focus on online orders and nationwide delivery showcases a successful adaptation to the digital marketplace. The shop's reliance on WhatsApp orders also points to the increasing use of mobile technology in Nigerian commerce. While the video is primarily an advertisement, it offers a glimpse into the innovative approaches small businesses are taking to reach wider markets.