Viral Snack Hunt: The Great Sainsbury's 'Shades by Niko' Search

Sainsbury's Snack Hunt Goes Viral: The Search for 'Shades by Niko' A recent TikTok video has captured the attention of viewers across the UK, showcasing a shopper's frantic search for the trending 'Shades by Niko' snacks in a Sainsbury's supermarket. The video, uploaded by eatandexplore01 on May 21st, 2025, quickly gained traction, amassing thousands of views and sparking a conversation about the product's popularity and availability. The author of the video, whose identity remains unknown, documents their journey through the supermarket's aisles, expressing their disappointment at not finding the sought-after treats. "Help!! Where can I find these?" the author exclaims in the video's caption, highlighting the widespread interest in the product. The video's success underscores the power of social media in driving consumer demand and creating viral trends. The incident highlights the challenges retailers face in keeping up with rapidly changing consumer preferences and the influence of social media trends on product availability. While the video itself is humorous, it also reflects a broader trend of consumers actively seeking out trending products, often leading to shortages and increased demand.