The Race for Collectibles: How TikTok Live Became the New Battleground for Pop Mart's Labubu Plushies

In the bustling world of online collectibles, a new frontier for acquiring coveted items has emerged: TikTok live shopping. Enthusiasts of Pop Mart's popular Labubu plushies are increasingly turning to the platform's live events, where limited-edition drops create a fiercely competitive buying environment. According to one TikTok creator, successful purchases hinge on preparation and speed. "It's much easier to get Labubus on Pop Mart's TikTok Live than on their official website," states creator Ebony Influences in a recent guide. She advises potential buyers to ensure a credit or debit card is set as their primary payment method on TikTok Shop, warning that digital payment services like Apple Pay can introduce critical delays. Key drop times, particularly 7 PM and 11 PM Eastern Time, are highlighted as prime opportunities, with items often selling out within the first five minutes. "As soon as you see that button turn red, you need to be clicking on it like it's the hot light at Krispy Kreme," she emphasizes. The frenetic pace of these sales underscores the growing demand for exclusive collectibles and the innovative, albeit challenging, methods collectors employ to secure them.

Her Campus

22 days ago

Here's How To Get Labubus On TikTok Live, If You Still Need One Of Your Own

It's easier than trying to get one online.