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eCabs launch 'Cabs bil-Bajd' in aid of male cancer support
eCabs has announced the launch of a new rides category that will support male cancer awareness throughout November.
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eCabs Launches 'Cab bil-Bajd' for Movember: A Humorous Ride for a Serious Cause in Malta
eCabs Malta has launched a unique campaign for Movember, introducing the 'Cab bil-Bajd' (literally 'Cab with Eggs') to raise awareness and funds for male cancer. For every ride taken in one of these specially decorated taxis throughout November, eCabs will donate €0.50 to the Male Cancer Awareness & Support Foundation. The initiative, a collaboration with @Kartibilbajd, features eCabs vehicles with their rear passenger windows filled with white, egg-shaped objects wearing sunglasses, creating a playful visual pun on the Maltese phrase. This creative approach aims to capture public attention and encourage participation in supporting men's health during the Movember period. "We are thrilled to partner with Kartibilbajd to bring this fun and meaningful campaign to life," stated an eCabs representative. "Our goal is to contribute to a vital cause while offering our passengers a memorable and impactful ride experience." The campaign seeks to highlight the importance of male cancer awareness and support within the Maltese community.
