From Hobby to Business: Bolivian Entrepreneur Creates Wallets from Recycled Materials

In the bustling city of Santa Cruz, Bolivia, a unique entrepreneurial spirit is flourishing. Julia Gilda Aviles Avendaño, founder of La Frutilla, is transforming discarded materials into beautiful and functional accessories. Her journey from hobbyist to entrepreneur is an inspiring tale of creativity and resourcefulness. "I started making these snacks as a hobby," she explains in a recent interview, "and it slowly turned into a business." Initially, she focused on creating small batches, but the demand grew, leading her to expand her operations and ship her products to La Paz, Cochabamba, and Oruro. Avendaño's dedication to sustainability is evident in her use of recycled materials, turning what would otherwise be waste into valuable products. Her resourceful approach not only benefits the environment but also offers a unique selling point in the market. La Frutilla's success is a testament to the power of creativity and the growing demand for sustainable products in Bolivia.