e.l.f. Cosmetics Unveils Telenovela-Inspired Campaign for Power Grip Primer

e.l.f. Cosmetics has launched a captivating new campaign on social media, intertwining a dramatic narrative with product promotion for its popular Power Grip Primer. The campaign, dubbed '#elfenovela', features a short video depicting a young woman's dilemma with her makeup and an impending encounter with an ex-partner. She consults a fortune teller who dramatically introduces the primer as a magical solution, promising both lasting makeup and potential romantic reconciliation. The video, designed with a telenovela aesthetic, aims to engage audiences through storytelling while highlighting the product's benefits. This creative approach encourages user participation by inviting them to craft their own 'elfenovela' stories, fostering community interaction and brand visibility.

Revista Merca2.0

2 months ago

Louis Vuitton creó su propio anime

Louis Vuitton dio a conocer el nuevo lanzamiento de su perfume y para promocionarlo decidió crear su propio anime al estilo de los 90s.