e.l.f. Cosmetics Announces Price Adjustment, Maintains Affordability Commitment

e.l.f. Cosmetics Announces Price Increase Amid Rising Costs E.l.f. Cosmetics, a popular budget-friendly beauty brand, recently announced a price increase of $1 on select products, effective August 1st. The company attributed the increase to rising costs and fluctuating tariffs impacting the industry. In a video announcement, e.l.f. emphasized its commitment to affordability, assuring customers that 75% of its products will remain priced at $10 or less. "We're so grateful for our community and want to be transparent about what's happening," stated the company in its video. Despite the price adjustment, e.l.f. remains dedicated to offering high-quality, vegan, and cruelty-free products at accessible prices. The company's proactive communication and efforts to minimize the impact on consumers are expected to be well-received by its loyal customer base.