Mexico's Ambitious Plan: 100% Clean Beaches by 2030

Mexico Launches National Beach Cleanup Strategy on World Environment Day Mexico City – On World Environment Day (June 5th, 2025), Alicia Bárcenas, head of the Secretariat of the Environment and Natural Resources (SEMARNAT), announced a sweeping national strategy to rid Mexico's beaches and coasts of plastic and other waste. The ambitious plan sets a target of 100% clean beaches by 2030. "Today, this celebration is dedicated to cleaning up and eliminating plastics," Bárcenas stated during the announcement, which was broadcast live and included sign language interpretation. "We generate 15,000 tons of plastic daily in Mexico, 80% of which ends up on our coasts and beaches." The initiative involves a multi-pronged approach, including public awareness campaigns, partnerships with local communities, and the implementation of advanced waste management systems. The video highlights the participation of several coastal states in the program. The announcement was met with widespread enthusiasm, underscoring the public's commitment to environmental protection. The project signals a significant step towards a cleaner, healthier environment for Mexico's coastal communities and marine ecosystems.