Gen Z Only Watches TV Through Social Clips. Hollywood is Scrambling
As millions of viewers scroll instead of stream, studios grapple with a new marketing dilemma: fight or join?
A recent viral video compilation on TikTok, created by user @elijahxsired, has brought renewed attention to a popular television series, showcasing its blend of dramatic intensity and comedic chaos. The 23-second edit, uploaded on May 29, 2025, features rapid cuts of characters experiencing a range of emotions, from panic and despair to exuberant celebration. One particularly striking sequence depicts a character screaming "What did you do?! Are you crazy?!" followed by another exclaiming, "Something in me is broken! I just need to be everything for everyone and now I just killed a man!" This dramatic opening quickly transitions to lighter, more absurd scenes, including dancing in a bathrobe and a character vomiting. The video, which has garnered over 1.5 million views and 209,200 likes, highlights the show's ability to balance high-stakes plotlines with relatable, often humorous, adult experiences. Viewers in the comments section expressed strong affection for the series, with many asking for its name and eagerly anticipating a second season. "I watched it all in one night I loveeee this show!!" one user commented, while another stated, "This show was an unexpected need. Haven’t laughed in a while and it felt good." The compilation effectively captures the essence of the series, driving engagement and sparking discussion among its growing fanbase.
As millions of viewers scroll instead of stream, studios grapple with a new marketing dilemma: fight or join?
