Reality Star's Watermelon Diaper Ad Goes Viral

Mexico City, May 31, 2025 - A contestant on the popular Mexican reality show "La Casa de los Famosos All Stars," Luca, has generated buzz with a unique product placement. In a TikTok video, Luca, shirtless, uses a watermelon to highlight the size of a diaper he's promoting. His enthusiastic endorsement, "Increíble!" (Incredible!), reflects the playful nature of the advertisement. While some might find the advertisement unconventional, it showcases the creative marketing strategies employed by brands targeting reality TV audiences. The video's success on TikTok suggests that this approach is resonating with viewers. The video's popularity also highlights the broader interest in the reality show itself and its contestants.