Nigerian Social Media Star Uses Cooking Video to Promote Model

LAGOS, NIGERIA—May 26, 2025—A short video posted on social media is generating buzz in Nigeria, not for its culinary expertise, but for its unique promotional strategy. The video features a young woman, identified as @njoku_laura_ on TikTok and Instagram, preparing a simple rice dish. The video's creator, @ellaeffiom, uses the opportunity to promote @njoku_laura_'s modeling career, appealing to viewers to support her work. "She’s a wonderful model just in case you’re looking for a perfect model for your brand or business," the creator states in the video description. The video's success is a testament to the power of creative self-promotion in the digital age, showcasing how even everyday activities can be leveraged to achieve professional goals. While the cooking itself is unremarkable, the video's unique approach has sparked conversations online, highlighting the innovative ways individuals are using social media to advance their careers.