Wawa Iced Latte Takes Social Media by Storm

Wawa Iced Latte Craze: A Social Media Phenomenon On May 26th, 2025, a short video showing the preparation of a honey cinnamon iced latte at a Wawa convenience store went viral. The video, created by Ella Katherine (@ellarkatherine), a 21-year-old from the US, shows the process from ordering at the self-checkout kiosk to adding honey and cinnamon. The video's popularity is noteworthy, with over 4,000 views and 129 likes in just one day. "It's a little bit chilly outside today for Memorial Day," Katherine says in the video, highlighting the relatable aspect of enjoying a warm beverage on a cool day. The video's simplicity and focus on a specific product, Wawa's coffee, have resonated with viewers. The video's success demonstrates the power of short, visually appealing content on social media, particularly when it involves familiar products and relatable situations. The video's quick rise in popularity indicates a potential trend of social media influencing consumer choices, particularly those related to food and beverage. The video's success also shows the potential of user-generated content in promoting brands and products.