TikTok's Viral Blowout: Achieve This Look with Kérastase

A new haircare trend is sweeping social media, and it's all about achieving a voluminous blowout. One TikTok user, Emilia 🍒✨🪩 (@emilia___sophie), has demonstrated her hair wash routine using Kérastase products, and the results are stunning. The video, uploaded on May 27th, 2025, shows her washing, conditioning, and blow-drying her hair before using rollers and a round brush to style it. "It's all about the technique," says Emilia, emphasizing the importance of proper product application and styling. The video has already garnered significant views and likes, proving the popularity of this achievable yet stylish look. The routine's accessibility makes it perfect for those wanting to try a new haircare trend at home, showcasing the power of simple techniques and quality products.