Il futuro del lusso: come il mercato secondhand sta ridefinendo le strategie dei brand
Il resale di lusso cresce quattro volte più velocemente del mercato primario, spingendo i brand a sperimentare nuovi modelli per mantenere valore e d…
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From Depop to Downtown: How One Reseller Built a Retail Empire
Emma Rogue's Resale Empire: From Depop to Brick-and-Mortar Success New York City-based entrepreneur Emma Rogue (@emma.rogue) has built a thriving resale business, offering valuable insights for aspiring entrepreneurs. Starting on Depop in 2018, Rogue's consistent effort and strategic use of online platforms like Poshmark and Mercari have propelled her success. Her advice emphasizes the importance of consistent posting, cross-promotion, and in-person events. As she states, "Consistency is really the key when it comes to content." Rogue's journey culminates in the opening of two physical stores in NYC, demonstrating the potential for significant growth in the resale market. Her story serves as an inspiration for those looking to build their own successful businesses.
