TikTok Nanny Exposes Dangerous Baby Sleep Setups Advertised by UK Companies

Concerns grow over unsafe baby sleep setups advertised by UK companies. A recent TikTok video by parenting influencer The Enchanted Nanny has highlighted the alarming trend of UK companies advertising cots near curtains or with dangerous decorations. Nanny, who has a large following on TikTok, states, "The rules around advertising newborn sleep set ups NEED to be changed." She points to several examples of ‘reputable’ UK companies using unsafe set-ups in their advertising campaigns. The video shows images of cots with dangerously close curtains and excessive decorations, illustrating the potential risks. The issue raises questions about the adequacy of current safety regulations and the need for greater consumer awareness. The Lullaby Trust, a UK charity dedicated to safer sleep for babies, is a key organization to contact for further information and advice. The video ends with a call for parents to keep the cot area clear of potential hazards.