Eyeshadow Tips for Women Over 40: A Makeup Artist's Guide to a Lifted Look

Makeup Artist Shares Tips for Eyeshadow Application After 40 Erica Taylor, a makeup artist with over 25 years of experience, recently shared a video tutorial offering updated eyeshadow techniques for women over 40. The video highlights common challenges faced as eyes age, such as heavier eyelids and changes in crease location. Taylor emphasizes the importance of adapting techniques to achieve a more natural and lifted look. "Eyeshadow needs to be updated as our eyes evolve," she states in the video. Instead of the outdated method of applying light eyeshadow all over the lid, Taylor demonstrates a technique using a Glossier palette, focusing on strategic placement to lift and define the eyes. She also shows how to use eyeliner to lift the corners of the eyes without making them look heavy. The video has garnered significant views and likes, demonstrating a clear interest in these techniques among women over 40.