Corporate Pride: From Rainbow Logos to Meaningful Actions

Corporate Pride: A Call for More Inclusive Celebrations New York City, May 21, 2025 — A short video posted online has sparked a conversation about how companies celebrate Pride Month. The video features a man who, while walking down a city street, proposes that corporations should go beyond the usual rainbow-themed marketing and offer more creative and inclusive options. He references a past example of Postmates offering a "bottom-friendly" menu during Pride, suggesting that similar innovative approaches could be taken this year. "Let's go ahead and do that again this year," he says, advocating for more fun and engaging corporate Pride initiatives. He proposes options such as "a douche from Chipotle" or "jockstraps from Diet Coke," playfully illustrating his point. While the video's suggestions are lighthearted, they raise a valid point about the need for authentic and meaningful corporate engagement in Pride Month. The video's popularity reflects a desire for more creative and inclusive celebrations beyond simple branding changes. The video serves as a reminder for businesses to consider what genuine inclusivity means in their Pride celebrations.

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