Viral Makeup Trend: Erin Parsons' Cool-Toned Concealer Lip

Beauty Guru Erin Parsons' Viral Concealer Lip Look: A Step-by-Step Guide Erin Parsons, a prominent figure in the beauty community, recently shared a tutorial on creating a "cool-toned concealer lip." The video, posted on March 9th, 2024, quickly gained viral attention, accumulating over 1.6 million views and tens of thousands of likes and saves by April 10th, 2025. The tutorial features specific products, including MAC Stone Lipliner and 3INA Lipstick "501," which Parsons uses to create a matte base. She finishes the look with Nimya Gloss "She Said What?", adding a subtle shine. Parsons' technique involves overlining the lips and blending for a soft, natural appearance. The video's success highlights the growing interest in unique makeup trends and the influence of beauty influencers on consumer choices. "I've been asked about this lip combo more than any other," Parsons shares in the video, emphasizing its popularity. The tutorial's popularity underscores the demand for accessible and detailed beauty guidance.