Brazil Wins 'Creative Country of the Year' at Cannes Lions 2025

Brazil's Creative Triumph: Cannes Lions 2025 Honors Nation's Advertising Prowess Brazil has been making waves in the global advertising scene for years, and this year, the country's creative talent has reached a new peak. At the Cannes Lions International Festival of Creativity, the world's largest advertising festival held in Cannes, France, Brazil was awarded the prestigious title of 'Creative Country of the Year.' This unprecedented recognition highlights the nation's growing influence and innovation in the industry. The Dois Pontos program featured Icaro Doria, president of the Print & Publishing jury at Cannes Lions 2025, and Bia Lopes Maria, a prominent creative director associated with Jotacom, who served as a keynote speaker at the event. Doria noted, "Cannes Lions is the biggest and most important advertising festival in the world. Choosing Brazil seems almost obvious; there's no other country that represents this better." Lopes Maria added, "I see this as recognizing Brazil's creative potential. Brazil has always been a highlight, but this year, the responsibility is even greater because the world is watching." The award underscores Brazil's consistent success at Cannes Lions, reflecting the high caliber of creative work produced by Brazilian agencies and professionals. This victory not only brings national pride but also positions Brazil as a leading force in global creativity.