São Paulo Slows Down for May Yellow: A Fight for Safer Roads

São Paulo Embraces May Yellow: Slowing Down to Save Lives São Paulo, Brazil – May Yellow, a global road safety campaign, is making waves in Brazil. Estadão's recent video captures the essence of the campaign's message: "Desacelere, seu bem maior é a vida" (Slow down, your greatest asset is life). The video features interviews with residents of São Paulo, offering a glimpse into their daily driving experiences. One interviewee, a young woman, stated, "It's the impatience and the rush. Without a doubt, everyone is always in a hurry, late, anxious." Another interviewee, a man, commented on the difficulty of avoiding speeding tickets, highlighting the challenge of maintaining safe speeds in busy city traffic. The video also emphasizes the importance of respecting speed limits, citing a Lancet study indicating that reduced speeds could prevent 350,000 deaths annually worldwide. The campaign's message resonates with the city's daily struggles with traffic congestion and the need for improved road safety. The initiative underscores the importance of community engagement and individual responsibility in creating safer roads for everyone. The video's success in capturing public sentiment and highlighting the impact of even small changes in driving habits makes it a valuable contribution to the May Yellow campaign in Brazil.