Taylor Swift's Cryptic TikTok Like Ignites Album Speculation Frenzy

Taylor Swift's TikTok Like Sparks Album Speculation: A Coincidence or Calculated Move? On May 19th, 2025, Taylor Swift, known for her social media silence, unexpectedly liked a TikTok video. This seemingly minor action ignited a frenzy among fans and media outlets alike. The video, posted by Natalia Bryant, daughter of the late Kobe Bryant, showed her graduation celebration. What made this interaction noteworthy was the timing and the number 12, frequently associated with Swift's potential upcoming album, TS12. The video's audio featured Taylor Swift's song, "Nothing New." Adding to the speculation, Selena Gomez, a close friend of Swift, posted a carousel of photos, with the 12th photo being particularly significant to fans. "It's all very cryptic," commented one Swiftie online. While some dismiss it as coincidence, others believe it's a strategic marketing move by Swift and Gomez, generating buzz before a major announcement. The incident highlights the power of social media in fueling speculation and fan engagement, particularly in the pop music world. The unexpected interaction has proven that even seemingly insignificant actions by celebrities can have a significant impact on their devoted fan base.