New Mochi Pastries from Euroopt: A Sweet Success in Belarus?

Euroopt Launches New Mochi Pastries in Belarus Grodno, Belarus – May 31, 2025 – Belarusian supermarket chain Euroopt has introduced a new line of Mochi pastries, generating significant buzz among consumers. The new desserts, featuring a combination of Japanese Mochi and Dubai chocolate, are already proving popular, as seen in a recent viral video review. The video, posted by Euroopt's official account, shows a group of young people enthusiastically sampling the Mochi. One reviewer describes the dessert, saying, “The crunchy kataifi pastry and pistachio paste filling are simply amazing! There's so much filling!” The pastries are priced at 12.99 rubles for a 160-gram package and are available in Euroopt stores nationwide. The video's popularity reflects the growing interest in unique and high-quality food products among Belarusian consumers. Euroopt's marketing strategy, using engaging video content to showcase new items, appears successful in generating excitement and driving sales.