Peruvian Congress Demands Influencer Registration for State Contracts

Peruvian Congress Approves Influencer Registration for State Contracts Lima, Peru – In a significant move towards greater transparency and accountability in government spending, the Peruvian Congress recently approved a new law regulating the use of influencers and streamers in state-funded digital advertising campaigns. The bill, which passed with 12 votes in favor and 7 abstentions, mandates that all influencers and streamers wishing to contract with the state must first register with a newly established government body. "This law is a crucial step toward ensuring fairness and preventing potential conflicts of interest," said a government official involved in the bill's passage. "By establishing a clear registration process, we aim to increase transparency and accountability in how public funds are used for digital marketing." The legislation defines influencers and streamers, outlining the criteria for registration and the principles that will govern their contracts with the state. These principles include transparency, equality, and responsibility, aiming to create a level playing field and prevent favoritism. The executive branch now has 90 days to implement the new regulations, a period during which the relevant government agencies will establish the necessary procedures and infrastructure. The Secretariat of Government and Digital Transformation of the Presidency of the Council of Ministers will oversee the implementation process. This new law marks a significant development in Peru's efforts to modernize its public administration and ensure responsible use of public funds in the digital age. The hope is this will lead to more ethical and effective digital advertising campaigns.