AI Depicts Deceased Influencer Embracing Santa Muerte in Viral Video

Valeria Márquez, a deceased influencer, is shown in a viral video embracing a Santa Muerte statue in her beauty salon. The video, created using AI, has garnered significant attention and sparked discussions about the Santa Muerte's growing popularity and cultural significance. The juxtaposition of her last outfit and the setting of her death adds to the video's emotional impact. According to the BBC, Santa Muerte is venerated in Mexico and other Latin American countries. Its worship mixes indigenous pre-Hispanic beliefs with elements like candles, prayers, and altars. The video highlights the figure's increasing presence in Mexico, Central America, and the United States, with over 8 million followers. This video serves as a testament to the enduring power of cultural symbols and the lasting impact of social media.