Customer's Viral Complaint: North Face Jacket Fails Waterproof Test in New Zealand

A recent viral video has ignited significant online discussion regarding product reliability, specifically targeting outdoor apparel giant The North Face. A customer, known by her online handle "JJ" (@fannypack310), posted a candid and highly expressive review of her newly purchased North Face rain jacket. The video, uploaded on November 17, 2023, captures JJ in a visibly drenched state, standing amidst a heavy downpour near what is identified as Hooker Valley Lake in New Zealand. In her direct address to the camera, JJ recounts her experience: "I bought this 'rain jacket' a couple days ago, and the tag for the advertising said that it's waterproof as a rain jacket would be." However, her appearance, with wet hair clinging to her face and water visibly soaking her jacket, serves as a stark visual contradiction to this claim. She emphatically states, "I'm 100% sure that it's raining outside and I'm soaking wet," highlighting the jacket's failure to provide adequate protection. The backdrop of misty mountains and the serene, albeit overcast, environment of Hooker Valley Lake underscores the challenging conditions under which the jacket was tested. JJ's frustration is evident, yet she maintains a humorous tone, even as she expresses her disappointment. Rather than demanding a monetary refund, she issues a specific challenge to The North Face: "I want you to redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting, looking like a drowned rat." This unique demand has resonated with viewers, turning a personal grievance into a public call for improved product quality and brand accountability. The video concludes with a blunt, expletive-laden dismissal of the jacket's waterproof claims, further cementing the customer's profound dissatisfaction and fueling widespread consumer debate.