Viral Rain Jacket Complaint Leads to Helicopter Delivery of New Gear from North Face

A recent viral TikTok video highlighting a faulty 'waterproof' North Face rain jacket has prompted an extraordinary response from the outdoor apparel giant. The video's creator, who experienced her jacket failing during a rainy hike in New Zealand, saw her original post accumulate over 3 million views, drawing significant attention to the product's performance. In an unusual move to address the customer's dissatisfaction, North Face's marketing team reportedly flew the creator back to New Zealand via helicopter, delivering new rain gear directly to the summit of a mountain. The creator shared this unique resolution in a follow-up video, expressing her initial frustration with the product's failure to meet expectations. "When I buy a product, especially a hiking product, I expect it to do what it says it's going to do," she stated in her video, referring to the original jacket. She concluded by noting that the ultimate test for North Face's redemption will be the performance of the newly provided rain gear.