From mob wife to MAGA woman: TikTok trends are losing steam
Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to navigate.
In a world often dominated by male figures in historical narratives, one TikTok video is challenging conventional portrayals. Uploaded on March 4th, 2024, the video by user 'fatomiishh' uses striking imagery to present a powerful message. The video, a montage of pictures and short video clips, features women in medieval-style armor and clothing, accompanied by a simple yet impactful phrase: "I'm just a girl." The video's creator, who identifies as 'Tima,' has used a variety of images, from historical paintings to modern fashion shoots, to create a dynamic and thought-provoking visual experience. The video has gained significant traction, accumulating over 241,500 views and 43,000 likes, indicating a strong resonance with viewers. While not explicitly stating a political agenda, the video implicitly challenges gender norms and the underrepresentation of women in historical contexts. This simple yet effective message has clearly captivated a large audience, sparking conversations about representation and the enduring appeal of medieval aesthetics. The video serves as a reminder of the power of visual storytelling and its ability to spark dialogue on important social issues.
Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to navigate.