Fenty Beauty's 12-Hour Shade Match-a-thon: A TikTok Success Story

Fenty Beauty Hosts Successful 12-Hour Shade Match-a-thon on TikTok Fenty Beauty by Rihanna recently held a 12-hour shade match-a-thon on TikTok to help customers find their perfect shade of Hydra Vizor Huez, a new 3-in-1 skin tint, moisturizer, and SPF 30 sunscreen. The event, which ran from 10 a.m. to 10 p.m. PT, aimed to match more people than ever before with their ideal shade. A promotional video on TikTok showed a model applying the product and setting it with Invisimatte powder. While specific numbers of matches weren't immediately available, the event generated significant buzz on the platform. A representative from Fenty Beauty stated, "We were thrilled with the response to our first-ever 12-hour shade match-a-thon. It was a great way to connect with our customers and help them find the perfect shade for their skin tone." The success of the event highlights the growing importance of social media in the beauty industry and the demand for inclusive shade ranges.