
First We Feast's Spicy Pickle Challenge: Firehouse Subs' Reaper Pickles Ignite the Internet
First We Feast and Firehouse Subs team up for a spicy pickle challenge! First We Feast, known for its food-related content, recently partnered with Firehouse Subs to promote their new spicy pickle planks. The pickles, marinated in Last Dab Reaper sauce, are featured on a limited-time sub. The First We Feast team documented their reactions to eating the spicy pickles in a short video. "It's a spicy pickle!" exclaimed Chris, the CEO, after trying one. Brad, an editor, described the experience as "waves of heat...but tasty!" The video, which has garnered significant views, is a fun and effective advertisement, showcasing the product and generating buzz around the limited-time offer. The partnership between First We Feast and Firehouse Subs is a successful example of branded content that entertains and promotes the product.