
The trendiest sports, and who plays them
Pickleball, padel or hot yoga? Discover who's playing the trendiest sports, what motivates them and how brands can connect, backed by GWI insights.
Florida, USA – For many, the thirties bring a focus on career or family, but for dedicated runner fitfabdopey, it's about conquering marathons, especially those with a magical twist. A recent video shared by the runner, known for her fitness and Disney fun, highlights her participation in multiple RunDisney events, showcasing a collection of vibrant medals and the exhilarating atmosphere of race day. The video, which opens with a humorous take on adult "sorting houses" – including "Marathons," "Plants," "Sourdough," and "Books" – clearly places the author in the running category. It features various clips of her at races, proudly displaying her hard-earned medals in front of iconic Disney backdrops like Cinderella Castle and Spaceship Earth. One segment captures the festive start of a "Marathon 2025" event at Walt Disney World, complete with fireworks, underscoring the unique blend of athletic challenge and entertainment that these events offer. The runner's enthusiasm is palpable, reflecting a growing trend of individuals combining their passion for fitness with immersive themed experiences.
Pickleball, padel or hot yoga? Discover who's playing the trendiest sports, what motivates them and how brands can connect, backed by GWI insights.