Food Republic
Review: Is Shake Shack's Dubai Chocolate Pistachio Shake Worth The Bigger Price…
Shake Shack is bringing is Dubai Chocolate Pistachio Shake nationwide just in time for summer. We got a first taste to see if it's worth the hype or …
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Dubai Chocolatier uses ASMR to sweeten its marketing success
Dubai's Fix Dessert Chocolatier gains popularity through ASMR chocolate tasting videos. A new trend in food advertising is emerging in the UAE, utilizing ASMR techniques to promote products. One such example is Fix Dessert Chocolatier, a Dubai-based business, whose video featuring a young woman enjoying their chocolate bars has garnered significant online attention. The video, lasting just over a minute, shows the woman breaking apart and eating three different types of chocolate, highlighting their distinct textures and flavors. The ASMR elements, combined with the visually appealing chocolate, create a satisfying sensory experience for viewers. "I just love the way the caramel melts," the woman says in the video, expressing her delight. The video's popularity suggests a growing trend of using ASMR to enhance the appeal of food products in online advertising. Fix Dessert Chocolatier's success in engaging viewers with this method could inspire other businesses to adopt similar strategies.
The Sydney Morning Herald
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