Belarusian Store Uses Unique Giveaway to Promote New Headphones

Grodno, Belarus-based online store is using an unusual giveaway to promote its new line of headphones. The store, which hasn't been publicly identified, is offering the headphones to customers who provide honest reviews. The headphones feature a unique design element: magnetic liquid that moves to the rhythm of the music. "We decided to do this in a proven way," said the video's creator, known only as @Floweeez, "giving them to those who want to leave honest reviews." The campaign appears to be generating interest, as the video has already accumulated hundreds of views. This creative marketing approach may provide a model for other businesses launching new products.